The App Store and Mac App Store showcase your amazing apps and help customers find new favorites. They’re also where our editors share stories about inspiring developers and their incredible work. Find out how customers can discover your apps, and learn how our editors select apps and developers to feature.
Categories
Categories on the App Store and Mac App Store sort apps based on their main function or subject matter. Customers can browse categories, such as Entertainment, Shopping, or Social Networking, to find related apps. You can assign a primary and a secondary category to your app. The primary category is particularly important for discoverability, as it helps users find your app when browsing or filtering search results, and it determines in which tab your app appears on the App Store.
To learn more, see Choosing a Category.
Today Tab
App Sandbox provides protection to system resources and user data by limiting your app’s access to resources requested through entitlements. To distribute a macOS app through the Mac App Store, you must enable the App Sandbox capability. Mac App Store is the simplest way to find and download apps for your Mac. To download apps from the Mac App Store, you need a Mac with OS X 10.6.6 or later. Dive in and do it all. Enjoy auto-generated video creations. Make your videos look great with intelligent editing options. Turn them into fun creations. Organize them effortlessly. And quickly share them in memorable ways. Create everything from time-lapse videos to picture-in-picture effects with. Xamarin.Essentials is built with the new SDK-style projects with multi-targeting enabled. This means that all code for iOS, Android, and UWP exist inside of the Xamarin.Essentials project. Visual Studio. A minimum version of Visual Studio 2019 16.3 or Visual Studio for Mac 2019 8.3 are required to build and compile Xamarin.Essentials.
The Today tab on the App Store is a daily destination with original stories from our editors around the world, featuring exclusive premieres, new releases, a fresh look at our all-time favorites, an App of the Day, a Game of the Day, and more. It offers tips and how-to guides to help customers use apps in innovative ways, and showcases interviews with inspiring developers. Stories share Apple’s unique perspective on apps and games and how they impact our lives, using artwork, videos, and developer quotes to bring your apps to life.
Search on the App Store and Mac App Store allows customers to find apps, games, stories, categories, in-app purchases, and developers. Searches use app and in-app purchase metadata from your product page to deliver the most relevant results. We’re constantly evolving how search works to serve the best results to customers’ queries.
Games and Apps Tabs
The App Store is also the world’s best game store, with dedicated experiences for games and apps that inform and engage customers through recommendations on new releases and updates, videos, top charts, and handpicked collections and categories. Both tabs also feature app preview videos that autoplay with muted audio as customers scroll through the tabs, and selected in-app purchases — which customers can start buying directly on the App Store.
Promoted In-App Purchases
Customers can browse in-app purchases directly on the App Store and start a purchase even before downloading your app, helping your app’s content gain exposure. You can promote up to 20 in-app purchases, including subscriptions, on your app’s product page. They can also appear in search results and may be featured by our editorial team.
For details, see Promoting Your In-App Purchases.
Discover
Discover is where customers find the best new releases and updates on the Mac App Store. Each week, our editors shine a light on incredible apps and games with in-depth stories, behind-the-scenes interviews, and curated collections to help customers do more of what they love with their Mac.
Create
Create is where customers find powerful apps that make creating on a Mac intuitive, efficient, and fun, with helpful tips and tours that even experts will find useful.
Work
Work is where we showcase new favorites that support focus and organization. With curated collections and how-tos from our editors, finding the right business, productivity, and utility apps is easy.
Play
Play is where we highlight great games and entertainment apps, with recommendations of new releases, all-time favorites, and handpicked collections.
Develop
Develop is where our editors curate the best developer tools and utilities to help bring your creativity and imagination to customers around the world.
Getting Featured
App Store editors write stories that showcase apps in interesting and informative ways. Our editors base their decisions on a variety of factors, all of which amount to a great product that customers will love. There is no paid placement or checklist of requirements for apps we write about or feature.
Stories.App Store editors talk about apps that have a unique story for example, a behind-the-scenes look at how a developer launched an app that disrupted an industry or how an app helped a customer solve a unique problem.
Apps and Games. When considering apps to feature, our editors look for high-quality apps across all categories, with a particular focus on new apps and apps with significant updates. Factors that our editors consider include:
- UI design: the usability, appeal, and overall quality of the app
- User experience: the efficiency and functionality of the app
- Innovation: apps that solve a unique problem for customers
- Localizations: high-quality and relevant
- Accessibility: well-integrated features
- App Store product page: compelling screenshots, app previews, and descriptions
- Uniqueness
For games, editors also consider:
- Gameplay and level of engagement
- Graphics and performance
- Audio
- Narrative and story depth
- Ability to replay
- Gameplay controls
Tell us your story.
Mac App Store Essentials App
If your app has a unique story that our editorial team should know, tell us about it. For new apps or a significant update, let us know six to eight weeks in advance of your launch.
Mac App Store Download Location
Today, Office 365 is available for the first time on the Mac App Store, making it easier than ever for Mac users to download Word, Outlook, Excel, PowerPoint, OneNote and the whole suite of Microsoft’s popular apps. Users can also purchase a subscription for Office 365 from within the apps, so they can get up and running instantly.
Office 365 for Mac has been designed specifically to support features that are unique to the Mac experience — features like Dark Mode and Continuity Camera in macOS, as well as the MacBook Pro Touch Bar and the Mac’s industry-leading Trackpad.
“We are excited to welcome Microsoft Office 365 to the all new Mac App Store in macOS Mojave,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “Apple and Microsoft have worked together to bring great Office productivity to Mac users from the very beginning. Now, with Office 365 on the Mac App Store, it's easier than ever to get the latest and best version of Office 365 for Mac, iPad and iPhone.”
“We are excited to announce that today Office 365 is arriving in the Mac App Store,” said Jared Spataro, corporate vice president at Microsoft. “We have worked closely with Apple to provide Mac users with the very best productivity experience — one that offers everything they know and love about Office through an experience uniquely designed for the Mac.”
In business, as at home, employees want access to the best devices and apps to do their work. With Office 365 on the Mac App Store, these apps can now be easily distributed to employees using Apple Business Manager, a central dashboard where IT can deploy devices, apps and licenses. Now IT can quickly enable employees to get to work with their favorite Office tools across Mac, iPad and iPhone, with great new features designed specifically for Apple devices.
About the Mac App Store
The Mac App Store is the single largest catalog of Mac apps in the world. Newly redesigned this past year, the Mac App Store features a new look and rich editorial content for a more enjoyable experience when finding great, new apps for the Mac. Like the iOS App Store, the new Mac App Store celebrates apps, games, businesses and developers with an all-new Discover tab featuring compelling stories, in-depth interviews, helpful tips, collections of must-have apps and more. Users can also explore new Create, Work, Play and Develop tabs to find the perfect app for a specific project or purpose — from music, video and photography apps to business utilities and games.
Images of Office 365
Press Contacts
Starlayne Meza
Apple
Mac Os App Store
(408) 974-3391
Apple Media Helpline
Mac App Store On Pc
(408) 974-2042